Idea
A pop-up event for a Daaru chakhna bar in Bombay, Bombay Daak. Designing a cohesive visual brand story exploring into the origins of speakeasies in Bombay.
Naming and Identity
Through the 1950s, alcohol consumption and distribution of any kind could get you arrested. So, where do you go when you can't visit a pub or bar for a nightcap? An aunty's living room. The pop-up is named 'Anti Bar' because these aunties’ living rooms served liquor despite the Bombay Prohibition Act.
Logo
Retro and Nostalgic with hand-painted type to re-imagine old aunties serving alcohol illegally.
"The branding is nostalgic and homely for an elevated daaru chakhna bar in Bombay, Bombay Daak"
Menu Mockup
Launch poster introducing the iconic Bombay duck
The 'muft' card
